More About Red Wing Advertisingware

Almost all the pieces the Red Wing companies produced with advertising on them were stoneware pieces, a few artware and dinnerware items can be found with either a company logo or distinctive shape or pattern. No matter what the ware category, advertising enhances the value.

Assuming you have found some type of advertising logo on the item, what category would it fit into?

  1. location (specific city, state, etc.)
  2. industry (liquor, creamery, etc.)
  3. piece (jug, butter crock, etc.)
  4. glaze (salt, zinc, sponged, saffron, etc.)
  5. stencil color
  6. stencil shape
  7. date of production
  8. paper label
  9. specific company
  10. sports
  11. commemoratives
  12. benevolent organizations

See our reference section in this site for more about the books mentioned below.

Looking at the prices in Red Wing Collectibles will show you that the addition of advertising has a tremendous influence on the value:

bulletSalt box: without advertising-$800-1000, with advertising-$1500-1700.
bulletSponged bail jug: without advertising-$900-1000, with advertising-$1500-1700
bulletBeehive jug, 5 gal, USC, birchleaf-without advertising-$200-250, with $700-800

Notes on Advertising Pieces

  1. Underglaze stamping-Both Red Wing Collectibles (p 9) and Tefft (p 166) show a Union Stoneware Company ad mentioning that blue, black, brown and green could be used for an advertising logo. They both also emphasize that anything other than blue or black is extremely rare.

  2. Unusual shapes, such as a shield or a custom design, used on the stamp increases the value.

  3. An advertisement with a date is rare(p 97 Newkirk Markings).

  4. Salt glazed pieces with ads are less common than zinc glazed items (p 72 Newkirk Markings).

  5. Items used to advertise products made by the Red Wing companies are collectible.

  6. Paper items, such as sheet music and postcards, related to Red Wing are collectible.

  7. Books, such as those listed in our reference section, and records such as letters and invoices are collectible.

Adding the multitude of advertising variables to those listed in the stoneware section of the site produces an incredible variety of possible collectibles.

Happy Hunting.

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Last modified: November 03, 1999